Lyka: ad concepts

All 18Exhibit 6Native 4Meme 8

All 18Top 8Middle 7Bottom 3

Every ad is shown in the feed. Switch the size:

4:51:19:16

No ad in this family at this stage. Pick another filter.

Lyka

Sponsored · Exhibit 01 · Gently Cooked Hero

Gently cooked, so the nutrients stay in the bowl.

Lyka meals are gently cooked to protect nutrients, so dogs get the benefits. Real ingredients, portioned out and delivered to your door, starting with the Starter Box (small dog).

Get your dog's plan and see what lands in the bowl.

Gently cooked. Nutrients protected.

LYKA.COM.AU

Gently cooked fresh dog food

Get Your Dog's Plan

Format: Product hero
Persona: Dog parent who reads the back of the kibble bag
Reason to buy: Gently cooked
Funnel stage: Top of funnel
Product: Starter Box (small dog)
Lands on: Landing page

Why it should work. Opens on the cooking method, the first thing a kibble feeder has not heard before.

Tests. Whether a nutrient-protection hook beats an offer hook for cold audiences.

Lyka

Sponsored · Exhibit 02 · First Box Offer

30% off your first box, and your dog decides.

The Starter Box (small dog) is 49.00 AUD, crossed down from 70.00 AUD. Join the pack today with 30% off your first order. Your first delivery is just a taste test. Try, then decide.

Get 30% off your first box.

Claim to confirm with brand: Confirm how 30% off applies to the 49.00 AUD price

Get 30% off your first box

Your first box: 30% off.

Starter Box (small dog) 49.00 AUD

LYKA.COM.AU

Join the pack: 30% off

Get 30% Off

Format: Offer on product photo
Persona: New dog parent comparing fresh food with kibble
Reason to buy: Offer on your first box
Funnel stage: Bottom of funnel
Product: Starter Box (small dog)
Lands on: Landing page

Why it should work. Puts the real offer and the one public price in front of people who already know the brand.

Tests. Offer plus price against offer alone on warm audiences.

Lyka

Sponsored · Exhibit 03 · Plan Menu Card

Your dog's meal plan, on your terms.

Swap proteins, pause, skip, or cancel at any time. Meals are portioned out and delivered to your door, so changing your dog's plan is a tap, not a negotiation.

Set it up in 2 mins.

Swap. Pause. Skip. Cancel.

Starter Box (small dog)

Swap proteins
Pause
Skip
Cancel at any time

LYKA.COM.AU

Swap, pause, skip or cancel

Get Your Plan

Format: Menu-card split, product photo
Persona: Busy owner who dreads being locked into a subscription
Reason to buy: Easy to change
Funnel stage: Middle of funnel
Product: Starter Box (small dog)
Lands on: Landing page

Why it should work. Answers the biggest fear with a subscription: being stuck.

Tests. Flexibility as a lead message for people who hesitate at a plan.

Lyka

Sponsored · Exhibit 04 · Four Facts Chips

Four things worth knowing before you switch.

Our recipes are bursting with over 50 whole food ingredients, handpicked for their benefits to your dog. Formulated by board-certified veterinary nutritionists and AAFCO complete and balanced.

Aussie sourced. Gently cooked. Easy.

Complete, balanced, and Aussie sourced

1Over 50 whole food ingredients
2AAFCO complete and balanced
3Aussie sourced
4Gently cooked

LYKA.COM.AU

Vet nutritionist formulated

See Our Food

Format: Product photo, ingredient chips
Persona: Label-reader who wants to see the nutrition basics
Reason to buy: Vet nutritionist formulated
Funnel stage: Middle of funnel
Product: Starter Box (small dog)
Lands on: Landing page

Why it should work. Lists the credentials in numbered chips so a skeptic can scan them in a second.

Tests. Spec-sheet creative against emotional creative for middle-funnel readers.

Lyka

Sponsored · Exhibit 05 · Three Bowl Collage

Fresh food smells and tastes like food.

Fresh food smells and tastes like food, and dogs love that. Aussie sourced, no hassle, and gone in seconds. Lyka is made for the dog staring at the bowl and the person holding it.

Try Lyka and watch the bowl.

Gone in seconds

Aussie sourced

No hassle

Smells like food. Tastes like food.

Try Lyka

LYKA.COM.AU

Dogs love food that tastes like food

Try Lyka

Format: Three-photo collage
Persona: Owner of a bored or fussy eater
Reason to buy: Dogs love it
Funnel stage: Top of funnel
Product: Starter Box (small dog)
Lands on: Landing page

Why it should work. Three real bowls make the appetite claim visible before any copy is read.

Tests. A collage against a single hero shot for top-of-funnel reach.

Lyka

Sponsored · Exhibit 06 · Corgi Pack Proof

Aussie dogs eat Lyka. Count them.

Aussie dogs eat Lyka. There are 1,078 other dogs like Mia, 1,046 other dogs like Maya and 1,431 other dogs like Lilac. They taste the difference. You see it.

Read more reviews.

Aussie dogs eat Lyka

1,078 other dogs like Mia

LYKA.COM.AU

Aussie dogs eat Lyka

Read Reviews

Format: Full-bleed photo
Persona: Skeptic who wants proof from other dog owners
Reason to buy: Dogs like Mia, Maya, Lilac
Funnel stage: Top of funnel
Product: Starter Box (small dog)
Lands on: Landing page

Why it should work. Review counts are the strongest social proof the brand already has.

Tests. Proof-led opening against product-led opening.

Lyka

Sponsored · Native 01 · Switching Notes

Notes to self before I switched my dog's food:

Your first delivery is just a taste test. Try, then decide. Feed it by itself, mix it or use it as a topper, so the switch can start small.

Get your dog's plan (it's easy).

Notes

Try, then decide.

First delivery = taste test
Feed it alone, mixed or as a topper
Try, then decide
Cancel at any time

LYKA.COM.AU

Your first delivery is a taste test

Start The Taste Test

Format: Notes app over product photo
Persona: Owner nervous about switching their dog off kibble
Reason to buy: Easy to try
Funnel stage: Middle of funnel
Product: Starter Box (small dog)
Lands on: Landing page

Why it should work. A phone-notes list reads like a person thinking aloud, not like an ad.

Tests. Native notes format against polished exhibit creative.

Lyka

Sponsored · Native 02 · Group Chat Check

Is the new dog food any good, or just nicely packaged?

Lyka delivers fresh dog food direct to your door. It is formulated by board-certified veterinary nutritionists, with real ingredients. Ask us anything about it in the plan.

Forward it to your dog's other parent.

Sister

Is it actually any good?

Formulated by board-certified veterinary nutritionists. Real ingredients.

Okay, I'm checking the plan.

LYKA.COM.AU

Fresh dog food, vet formulated

See The Plan

Format: Message thread with photo
Persona: Dog parent who asks friends before trying anything new
Reason to buy: Vet nutritionist formulated
Funnel stage: Top of funnel
Product: Starter Box (small dog)
Lands on: Landing page

Why it should work. Mimics the question every owner asks a friend before trying new food.

Tests. Conversation format for credibility claims.

Lyka

Sponsored · Native 03 · Story Poll Bowls

Poll: what goes in your dog's bowl tonight?

Real food or kibble? Lyka meals are gently cooked to protect nutrients, so dogs get the benefits. Tap the one your dog would pick, then check the plan.

Vote, then see Lyka's plan.

Kibble or gently cooked?

KibbleLyka, gently cooked

LYKA.COM.AU

Gently cooked vs kibble

See The Plan

Format: Stories poll
Persona: Story-scroller deciding between kibble and fresh
Reason to buy: Gently cooked
Funnel stage: Middle of funnel
Product: Starter Box (small dog)
Lands on: Landing page

Why it should work. A poll invites a tap and frames the category contrast without naming anyone.

Tests. Interactive format for middle-funnel engagement.

Lyka

Sponsored · Native 04 · Camera Roll Bowl

Camera roll proof: one dog, one empty bowl.

Fresh food smells and tastes like food, and dogs love that. Aussie dogs eat Lyka. They taste the difference. You see it, so you end up sharing the photo.

Try Lyka and fill your own roll.

RecentsSunday
morningEdit

Gone in seconds.

LYKA.COM.AU

Dogs taste the difference

Try Lyka

Format: Camera-roll share
Persona: Owner who shares dog photos in the family chat
Reason to buy: Dogs love it
Funnel stage: Top of funnel
Product: Starter Box (small dog)
Lands on: Landing page

Why it should work. A casual photo-share look blends into a feed of family posts.

Tests. Camera-roll creative against polished product shots.

Lyka

Sponsored · Meme 01 · Label Math Drake

“with chicken” only needs a 3% minimum chicken content.

On packaging, the phrase “with chicken” only needs a 3% minimum chicken content. Similar applies to any other kind of protein. Ours is simpler: real ingredients, vet nutritionist formulated.

Read the label. Then read ours.

Claim to confirm with brand: Claim to confirm with brand

“with chicken” = 3% minimum

Packaging that says “with chicken”

Real ingredients, vet nutritionist formulated

LYKA.COM.AU

What “with chicken” really means

Why Real Food?

Format: Meme template, product swapped in
Persona: Label-reader comparing protein claims
Reason to buy: Vet nutritionist formulated
Funnel stage: Top of funnel
Product: Starter Box (small dog)
Lands on: Landing page

Why it should work. A label fact most owners have never seen, told as a meme.

Tests. Category-contrast humour on top-of-funnel audiences.

Lyka

Sponsored · Meme 02 · Distracted By Fresh

Your dog never asked for the usual kibble.

No hassle: meals are portioned out and delivered to your door. Your first delivery is just a taste test, so glancing at fresh food is low stakes. Try, then decide.

Look a little closer at Lyka.

Meet fresh food, at your door

Fresh meals at your door

Every dog parent, eventually

The usual kibble

LYKA.COM.AU

Fresh dog food at your door

Try Lyka

Format: Meme template, product swapped in
Persona: Kibble loyalist who is curious but cautious
Reason to buy: Easy to try
Funnel stage: Middle of funnel
Product: Starter Box (small dog)
Lands on: Landing page

Why it should work. The meme says the quiet part: people are curious about fresh food already.

Tests. Humour against plain trial copy.

Lyka

Sponsored · Meme 03 · Two Button Plan

Two buttons, both fine: change your plan any time.

Swap proteins, pause, skip, or cancel at any time. The plan bends to your dog's week, not the other way round. Set it up in 2 mins and keep every option open.

Get your dog's plan (it's easy).

Swap or pause? Both work.

Swap proteins

Pause or skip

Me, choosing my dog's plan

LYKA.COM.AU

Change your plan at any time

Get Your Plan

Format: Meme template, product swapped in
Persona: Subscription-wary owner who wants an exit
Reason to buy: Easy to change
Funnel stage: Bottom of funnel
Product: Starter Box (small dog)
Lands on: Landing page

Why it should work. Turns decision anxiety into a joke, then removes it with real options.

Tests. Flexibility messaging close to purchase.

Lyka

Sponsored · Meme 04 · Brain Of The Bowl

Level up your dog's dinner, one step at a time.

Feed it by itself, mix it or use it as a topper. However you start, Lyka meals are gently cooked to protect nutrients, so dogs get the benefits. Your first delivery is just a taste test.

Start at level one. Finish wherever.

Fresh food, one level at a time

Kibble every night

Kibble with a topper

Lyka as the topper

Lyka by itself

LYKA.COM.AU

Feed it alone, mixed or on top

See How It Works

Format: Meme template, product swapped in
Persona: Owner who wants to ease their dog into fresh food
Reason to buy: Easy to change
Funnel stage: Middle of funnel
Product: Starter Box (small dog)
Lands on: Landing page

Why it should work. Shows the gradual switch, which lowers the risk of trying.

Tests. Gradual-switch story as a meme.

Lyka

Sponsored · Meme 05 · Change My Mind Bowl

Change my mind: dogs know when food tastes like food.

Fresh food smells and tastes like food, and dogs love that. They taste the difference. You see it. Lyka is gently cooked, Aussie sourced and delivered to your door in portioned meals.

Try Lyka. Then you decide.

Change my mind: real food wins

They taste the difference. You see it.

LYKA.COM.AU

Real food dogs can taste

See Our Food

Format: Meme template, product swapped in
Persona: Kibble-defender in the comments
Reason to buy: Dogs love it
Funnel stage: Top of funnel
Product: Starter Box (small dog)
Lands on: Landing page

Why it should work. Invites debate, which tends to pull comments from kibble loyalists.

Tests. Debate-bait meme for reach.

Lyka

Sponsored · Meme 06 · Gru Taste Test Plan

The plan: taste test, feed, repeat, gone in seconds.

Your first delivery is just a taste test. Try, then decide. Feed it by itself, mix it or use it as a topper, and see how quickly the bowl comes back clean. Gone in seconds.

Start with the taste test.

Plan: taste test, feed, gone in seconds

Order the first delivery taste test

Feed it by itself or as a topper

Bowl is gone in seconds

LYKA.COM.AU

Try, then decide

Start The Taste Test

Format: Meme template, product swapped in
Persona: Dog parent who plans every purchase
Reason to buy: Easy to try
Funnel stage: Middle of funnel
Product: Starter Box (small dog)
Lands on: Landing page

Why it should work. The repeated twist makes the empty bowl the punchline.

Tests. Humour against plain trial copy for middle-funnel.

Lyka

Sponsored · Meme 07 · Buff Gentle Cook

One of these is cooked at up to 200°C.

While the packaging says fresh, the product can be anything but. Any once-fresh ingredients are cooked at up to 200°C, which may destroy any natural nutrients. Lyka is gently cooked to protect nutrients.

Gently cooked. That's the difference.

Claim to confirm with brand: Claim to confirm with brand

Gently cooked beats cooked at 200°C

Lyka: gently cooked to protect nutrients

Once-fresh ingredients cooked at up to 200°C

LYKA.COM.AU

Fresh on the pack, or in the bowl?

See How We Cook

Format: Meme template, product swapped in
Persona: Owner who reads past the word fresh on a pack
Reason to buy: Gently cooked
Funnel stage: Top of funnel
Product: Starter Box (small dog)
Lands on: Landing page

Why it should work. Category contrast on cooking method, no competitor named.

Tests. Contrast humour against positive-only messaging.

Lyka

Sponsored · Meme 08 · Tuxedo Dinner Delivery

Dinner, but make it delivered.

Meals are portioned out and delivered to your door. No hassle. Join the pack today with 30% off your first order, and your first delivery is just a taste test. Try, then decide.

Join the pack today.

Portioned and delivered. Done.

Kibble in a bowl

Fresh meals, portioned and at your door

LYKA.COM.AU

Meals delivered to your door

Join The Pack

Format: Meme template, product swapped in
Persona: Dog parent who wants dinner handled
Reason to buy: Offer on your first box
Funnel stage: Bottom of funnel
Product: Starter Box (small dog)
Lands on: Landing page

Why it should work. Closes with the offer and the convenience in one light joke.

Tests. Light humour with offer at the bottom of the funnel.

Photography and product names belong to Lyka. Every ad lands on a page in this package. Memes use real, recognizable templates with Lyka product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.